Author: Waldir Bertazzi Junior

  • New Features in Streamform: Advanced Analytics & Docs (finally)

    At Streamform, we continuously innovate to provide deeper insights and effortless implementation. Our latest features help you understand user behavior at a granular level while making integration seamless.


    Cohort Retention Analysis

    Track how users return over time.

    Understanding long-term user engagement is crucial. Cohort Retention Analysis lets you:

    • Identify trends in user retention across different cohorts.
    • Discover patterns in user behavior over time.
    • Optimize engagement strategies based on retention insights.

    User Journey & Exit Pages

    Understand how users navigate and where they leave.

    With User Journey & Exit Pages Analysis, you can:

    • Visualize user flows to identify friction points.
    • Understand what drives engagement and drop-offs.
    • Identify the most common exit pages and optimize them.
    • Improve UX and conversion rates by addressing pain points.

    Docs! Explore Our Docs!

    Want to dive deeper into Streamform’s powerful tracking and analytics features? Check out our official documentation, where you’ll find:

    • Step-by-step installation guides to get started quickly.
    • Configuration options to customize data collection.
    • Core methods for identifying users and tracking events.
    • Instructions for page & event tracking using attributes or scripts.

    📖 Visit the Docs Page


    🚀 Ready to Explore These New Features?

    These updates are live now! Log in to your Streamform account and start optimizing your analytics today.



  • New Features in Streamform: More Insights, Less Effort!

    At Streamform, we believe that product analytics should be simple, insightful, and action-driven. That’s why we’re excited to introduce four new features that make it even easier to track, understand, and optimize your data. Whether you’re an e-commerce business, a SaaS company, or a product leader, these updates will help you make smarter decisions, faster.


    Visits by Hour and Day

    See exactly when your users are active.

    Understanding your traffic patterns is key to optimizing user engagement. With our new Visits by Hour and Day card, you can now:

    • Identify peak traffic hours and days.
    • Adjust marketing campaigns based on real-time user behavior.
    • Improve site performance during high-traffic periods.

    Evolution of Key Indicators

    Easily compare performance over time.

    Tracking growth requires more than just looking at numbers—you need context. Our Evolution of Key Indicators feature allows you to:

    • Compare key metrics (e.g., total visits, returning visitors) vs. previous periods.
    • Spot trends and seasonality in your data.
    • Make informed decisions on strategy and optimization.

    Funnel Evolution Over Time

    Track how your funnels improve over time.

    Funnels are the backbone of your user journey. Now, with Funnel Evolution Over Time, you can:

    • Monitor changes in conversion rates over weeks, months, or custom periods.
    • Identify drop-off points and track improvements after optimizations.
    • Validate A/B tests with historical conversion data.

    🤖 AI-Powered Agent Weekly Review

    Let AI do the analysis for you.

    Our AI Agent now delivers a Weekly Review, giving you a summarized report of your most important insights. With this feature, you can:

    • Get automated insights on key trends and anomalies.
    • Save time by reducing manual data analysis.
    • Focus on action rather than digging through dashboards.

    To enable your custom summary, edit your Source and choose the right frequency for you.

    For now, you can choose Daily, Weekly or Monthly reports!

    Daily is ideal for short term launches, weekly and monthly for more stable, consistent reporting.


    Ready to Try These New Features?

    These updates are live now! Simply log in to your Streamform account and explore these powerful analytics tools today. 🚀


  • Launch Week 0 – Introducing Streamform: AI-Native Product Analytics

    tl;dr

    Streamform is an AI-native product analytics tool designed for speed, simplicity, and actionable insights. Unlike traditional analytics platforms that are complex and slow, Streamform offers:

    • AI-powered insights for instant AI recommendations.
    • Zero setup with pre-configured tracking.
    • Pre-built dashboards for immediate visibility.
    • Seamless data export to AWS S3, so you are not locked inside our solution.
    • Privacy-first compliance with GDPR & CCPA.

    Ideal for startups, e-commerce, SaaS, and SMBs, Streamform helps teams get fast, meaningful analytics without all the complexity.


    Rethinking Product Analytics for the AI Era

    Product analytics should be fast, insightful, and frictionless. Yet, most analytics tools today are complex, bloated, and require extensive setup before delivering meaningful insights. Businesses waste hours configuring dashboards, tracking redundant metrics, and navigating cluttered interfaces—all before extracting a single useful data point.

    At Streamform, we believe analytics should be different. AI-native from day one, Streamform eliminates the noise, delivering clean, instant insights without the overhead of traditional analytics platforms.

    The Problem with Traditional Analytics

    Over the years, we’ve worked with a wide range of analytics tools—Google Analytics, Mixpanel, Amplitude, Segment, and more. While powerful, these platforms cater primarily to large enterprises with dedicated data teams or advanced product teams. For startups, e-commerce businesses, and product teams that need immediate, actionable insights, these solutions often create more friction than value.

    Common Challenges with Existing Solutions:

    • Too much setup, not enough insight. Hours spent on event tracking, tag management, and dashboard creation before seeing meaningful data.
    • Overwhelming complexity. Feature overload makes it difficult to find the insights that actually matter.
    • Siloed data. Exporting and integrating analytics across multiple platforms is cumbersome and often requires engineering support.
    • Lack of AI-driven recommendations. Most tools provide raw data, but leave the interpretation to the user.

    Streamform is built for businesses that need clean data, instant insights, and export-ready tracking—without the complexity.

    Why building Streamform?

    1. AI-Powered Insights: Automated recommendations surface key patterns and trends—no manual analysis required.
    2. Instant Setup: Pre-configured tracking for checkout, signups, feature usage, and more. No engineering needed.
    3. Pre-Built Dashboards: Get immediate visibility into product performance and conversion funnels.
    4. Seamless Data Export: One-click integration with AWS S3, so you don’t need to silo your data within our infrastructure.
    5. Privacy-First: No third-party tracking, fully compliant with GDPR, CCPA and LGPD.

    Who Is Streamform For?

    Streamform is designed for growth-focused teams that need fast, AI-powered analytics without enterprise complexity.

    • E-commerce & DTC Brands: Optimize checkout flows and boost conversions.
    • SaaS & Digital Product Teams: Track feature adoption and user retention effortlessly.
    • Startups & SMBs: The first analytics tool that grows with your business.
    • Online Education Platforms: Analyze and reduce churn and improve engagement.

    AI-First Approach: From Data to Decisions

    Most analytics tools stop at visualization. Streamform goes further by using AI to analyze patterns, identify anomalies, and provide clear recommendations on what actions to take next.

    This AI-driven approach accelerates time-to-insight (TTV), helping businesses act faster and optimize their products with confidence.

    The Future of Product Analytics

    The next generation of analytics is AI-native, simple, and action-oriented. Streamform isn’t just another tracking tool—it’s a smarter way to understand and grow your business.

    Let’s build the future of AI-powered analytics—together.